Business to Business Example II:

A prospective client approached us to assist his company in marketing a product that was only marginally profitable. This product was marketed in several different catalogues with limited profit margins and extremely low volume, not a good combination.

We tested and re-tested an offer which eventually allowed us enough margin to price the product on a per order basis. We then waited to see what the results of the back end would be.

By testing and re-testing the program we were able to roll out a program with marketability, better profit margins for the client and with the ability to do meaningful profit volume.