Business to Business Example I:

A newly acquired publishing client asked us to test a B2B. A service organization considerably larger than ours had failed with the program and handed it back to our newly acquired client telling them they were having no success and it probably wasn’t a viable program.

The offer was complex with multiple benefits for a prospective customer.

We didn’t modify the offer but worked diligently to simplify the explanation of benefits to the customer. Over a short period of time we developed a profile of the most effective representation for the program.

This extra effort and determination on the part of our management team resulted in a program that has operated profitably for our client for more than eighteen months. This same client has seen fit to see that a large share of their business has migrated to our company.